Define the Mission

Time analysis system for organizations, one thing that is made before the vision (Vision), but what makes people in the organizations most confusing is that mission or Mission, the English railroading just be confusing and came across some luxury Thai language, it confused me there.

Mission is not so much from the translation error or Miss whether unmarried women, but it is the only translation that duty diplomatic or religious radiation release but translated into Thai that mission.

Mission from the obligation or duty bound to words that translate that duty included, it seems to refer to work that has had continued with vision in managing more than typically indicate what Organization Mission is currently more. Help us to know who we are (Who we are?) and do (What we do?)

Some people would understand that his duty or mission is to make a profit, which he actually speaks. What is the Mission of the Organization to put (the) will not make a profit directly but if done, then the Organization will have a profit. But some organization, non profit and what is their mission? Is this the same thinking should?

Mission if to write, to know that our customers really are? The needs of customers as we do know how to do to respond to the needs of customers. How can sales support? How to give your opponent by lagged that of everyone's entire organization.

Actually Rules writing wouldn't die for a few much, but time for data to access, it is found that luek “ ponmachan ” Peter Drucker's management. He specified that most of one's mission of ongkon often contain elements with 9 reasons.

1. the customer as our distribution customers as anyone, which contain both solutions for customers. In case the customer is a customer focused organization or is it talking about customer satisfaction.

2. products and services to see how our products and services, which is an item which aims to meet customer target group issue or milestone issue illustrating the view of products and services that are unique to your organization!

3. market (according to geography and the Organization to continue to compete in the area?) in addition to the market by geography, organizations also have a marketing. Marketing guidelines How marketing is advertising or PR strategy will result to vision real goals.

4. organizational technology or innovative use of technology to do anything to use as guidelines to improve or create new jobs or organizations dedicated to the innovation-oriented.

5. consider survival growth and profit which this story almost every organization is in it that because that is the heart of the business that need to survive. There must be a profit to grow up with the changing environment.

6. philosophy philosophy indicates the Organization's belief Corporate citizenship corporate ethical culture, including corporate values that the overview of important organizations and visionary achievement shine. There are several basic?

7. differences to make a difference, so that organizations have a special standpoint, over competitors or make differences as strengths to provide customers an interest in the organization. This we must select specific creative differences that led to a successful organization is the only criteria.

8. consider social, some organizations consider some agencies, or social community environment is the actor that they then make social work to the people so that the image looks good as do this whole PR one must ensure a clear direction or to really use. Using just render alone may make. People confuse with the organization.

9. consider enterprise personnel regardless of personnel. When this employee will have confidence in the organization. All this. Sincerity Development personnel full full performance Will make? Products that have been released, but in fact, the only organization that has a large number of employees. To make this point in order to pull up, but if not, taken by author. Perhaps it will cause problems.

Section I, I will add these topics. in case some non-profit organization, not a kengkwa, but because it uses Drucker Perter. then see what should be added.

10. the goal of the operation to make tasks more obvious. The operations must have a clear goal. Know what to do, what it usually affects the organization.

11. team and kinship to focus on working as a team, whether it's a small team or a team that all team organizations. When specified in the mission, it means creating a sustainable policy. The team is.

All are just guidelines to write a major Mission, but actually. No rigid principles in writing just to write and request that people can communicate within an organization. Have the same aims to achieve? Vision has set up.